5 December 2025
We’re pleased to have acted for Performance 54, a leading sports and entertainment agency, on its acquisition of Sportgate International Ltd, an international event management and sports marketing agency.
The deal was announced at the infamous Hurlingham Club in London, home of the Hurlingham Polo Association and governing body of Polo in the UK and abroad.
This key acquisition brings together two organisations focused on supporting the future growth of polo.
Jed Moore, 54 Group CEO, said:
“By bringing Sportgate into 54, we’re combining their equestrian expertise with our global advisory capabilities to establish 54 as the key ally for polo’s growth, respecting its heritage while embracing innovation across every dimension.”
Josh Easterbrook, Lawyer in our Sports and Corporate team said:
“It was great to work with the Performance 54 team on this transaction. This move strengthens the sport’s development and we look forward to seeing what comes next.”